170TH ANNIVERSARY
Commemorative badge
Services
Visual Identity
Branding
Media exposure
Industry
Transportation
Awards
Date
2023
MOTUL
Client
Universal use
Motul, since 1853.
Motul is a world-class French company specialized in the formulation of lubricants, and is tocusincon becoming a leader and artist in lubricant technology.2023 marks the 170th anniversary of Motul's birth.170, not just a number, itself tells the history of global automotive industry for more than 170 yearsand it has achieved countless successful feats at pinnacle racing, making it a powerful and raresymbol. We combine the gear elements with the 170, not only explaining that good lubricants pro-tect parts, but also representing Motul's dedicated, professional and progressive spirit. Like a starshining, dazzling, both technically and commercially, it is noble and successful. So we added the ele-ment of olive branch, highlighting the classic and commanding position, and at the same time theconfidence of ready for challenges and the future with innovative young vitality.
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