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170th anniversary

Commemorative badge

Services

Visual Identity

Branding

Media exposure

Industry

Transportation

Awards

Date

2023

MOTUL

Client

Other Projects

Universal use

Motul, since 1853.

Motul is a world-class French company specialized in the formulation of lubricants, and is tocusincon becoming a leader and artist in lubricant technology.2023 marks the 170th anniversary of Motul's birth.170, not just a number, itself tells the history of global automotive industry for more than 170 yearsand it has achieved countless successful feats at pinnacle racing, making it a powerful and raresymbol. We combine the gear elements with the 170, not only explaining that good lubricants pro-tect parts, but also representing Motul's dedicated, professional and progressive spirit. Like a starshining, dazzling, both technically and commercially, it is noble and successful. So we added the ele-ment of olive branch, highlighting the classic and commanding position, and at the same time theconfidence of ready for challenges and the future with innovative young vitality.

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