JOY

We helped Repsol take its first step into the Chinese market:

Not advertising, not packaging, but – the creation of its Chinese logo.

This is a rarely seen, yet extremely crucial, aspect of the business.

Because it happens before the brand enters the market, before any communication, before it is "seen."

For a long time, we've been used to talking about –

Chinese brands going global.

But this time, the direction is reversed:

Overseas brands are once again entering China.