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Industry
Cosmetics
Client
Splendid Impression | FENHE Group
Year
2022
Service
Brand creation
Package design
Retail guidelines
Collaterals development
Brand identity development
ART
We helped the FENHE Group design the full range of SKUs for its sub-brand, Splendid Impression. The brand wanted us to use paintings by impressionist painters and draw inspiration from them to realise the concept of artistic skin care.
"How to extract the impressionism in a refined way was in fact the difficult part of this project. We drew a brushstroke effect as a logo."
Zhang Yawei | WY&P DESIGN
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