Industry

Cosmetics

Client

Splendid Impression | FENHE Group

Year

2022

Service

Brand creation

Package design

Retail guidelines

Collaterals development

Brand identity development 

ART

We helped the FENHE Group design the full range of SKUs for its sub-brand, Splendid Impression. The brand wanted us to use paintings by impressionist painters and draw inspiration from them to realise the concept of artistic skin care.

ART

Splendid Impression | FENHE Group

"How to extract the impressionism in a refined way was in fact the difficult part of this project. We drew a brushstroke effect as a logo."
Zhang Yawei | WY&P DESIGN

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SHANGHAI

WY&P FRANCE

4F, No. 333, Wuyi Road, Changning District, Shanghai, China

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