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Brand identity development
When French design meets Salomon, the top French outdoor sports brand, whether it is color development or visual design, WY&P is committed to integrating it into the entire ski product series, including: skis, boots, goggles, poles and helmets.
"The "fashion" in the skiing world is changing rapidly, but Salomon is adhering to the consistent minimalism, purity and vitality. "
Basiten Henry | WY&P DESIGN
The three-color visual combination and the witty graffiti model feature highlight Salomon's focus on the young market. In order to impress consumers, we have designed different styles of graffiti. Consumers can match the graffiti image with themselves. When people buy this snowboard, they actually bring themselves into the world of snow.
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