Industry

Healthcare & Fitness

Monami

Monami approached us to design its treadmill. The product we designed pleased them so much they gave us carte blanche to develop the entire brand behind.

Client

Monami

Service

Brand creation

Product development

Product ideation

Retail guidelines

Collaterals development

Brand identity development 

Year

2017-2021

SWEAT IN BEAUTY

Monami

"​Sweat in beauty. Sometimes doing the obvious is what is needed."
William Volcoff | WY&P DESIGN
We developed a strong and bold product design language, so we logically implement such strong design elements into the brand. Black and yellow were used as the main colors, street-style slogans were developed to support various fitness situations.
Other brand elements followed and were organized into the brand book. The usual collaterals as well as some precise guidelines regarding photos tonality and poster layouts. We are still managing this brand so the brand is still growing and we are adjusting elements as needed.

GET

IN TOUCH.

+86 131-9409-1199

SHANGHAI

WY&P FRANCE

4F, No. 333, Wuyi Road, Changning District, Shanghai, China

Let's work together.

+86 135-8561-8347

Paris
 

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