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Industry
Home furniture
Sprung
Comfortable leisure chair with lightweight design. A plastic plate is bent and fixed between two wooden legs, turning outwards into a unified curve while providing support and bending. The thin and light backboard is based on the support of the back and the best degree of bending.
Client
Studio Gorm
Year
2015
Service
Product development
Product ideation
CAD Dev.
"Sweat in beauty. Sometimes doing the obvious is what is needed.."
Yawei Zhang | WY&P DESIGN
We developed a strong and bold product design language, so we logically implement such strong design elements into the brand. Black and yellow were used as the main colors, street-style slogans were developed to support various fitness situations.
Other brand elements followed and were organized into the brand book. The usual collaterals as well as some precise guidelines regarding photos tonality and poster layouts. We are still managing this brand so the brand is still growing and we are adjusting elements as needed.
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