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Sigma (China) 10th anniversary. Inheriting the ingenuity from Aizu, using Modern Japan design to express the story of the lens. From sketches to concept to building control field in one go, we designed the 10th anniversary logo and planned this grand ceremony.
“How to build such a modern exhibition in the Peace Hotel has become a difficult point. The narrow space cannot accommodate display areas with different functions. Through our careful arrangement, we have arranged the reception staff in Japanese factory costumes from the entrance lobby, subtly integrating the history of the tenth anniversary into the moving line.”
Lu Shuangtian | WY&P DESIGN
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