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Monami approached us to design its treadmill. The product we designed pleased them so much they gave us carte blanche to develop the entire brand behind.
Swiserise | Fenhe Group
Brand identity development
"Sweat in beauty. Sometimes doing the obvious is what is needed."
William Volcoff | WY&P DESIGN
We developed a strong and bold product design language, so we logically implement such strong design elements into the brand. Black and yellow were used as the main colors, street-style slogans were developed to support various fitness situations.
Other brand elements followed and were organized into the brand book. The usual collaterals as well as some precise guidelines regarding photos tonality and poster layouts. We are still managing this brand so the brand is still growing and we are adjusting elements as needed.
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