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Industry
Cosmetics
Client
Fenhe group
Year
2023
Service
Brand creation
VI design
Graphic design
Package design
Art
In 2022, we met with Fenhe Group, who were determined to create a new artistic beauty brand in the Chinese market, and Splendid Impression was born. Through extensive research and study of Impressionist paintings and precise scheduling of the brand's core, Splendid Impression was finally seen by consumers as a combination of natural and artistic textured skin nourishing make-up.
"Inspired by the art school Impressionism, Splendid Impression is motivated to create a new, high-end make-up brand that brings together the concept of artistic skin care in the fierce Chinese market, competing to be a strong presence."
Zhang Yawei | WY&P DESIGN
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