At the end of 2021, we completed the design of this event in a small house in Shanghai, which is the 310 villa we often cooperate with. LVMH, as one of the most luxurious groups in the world, they hope that we can design a different kind of event, which needs to show the charm of French style.
"We integrated the elements of the ticket into the event. People need to tear off the ticket to book the corresponding event. We hope to bring a wonderful sense of interaction through this special interaction."
Product Designer Lu Shuangtian | WY&P DESIGN
Newspaper, a detailing material
It is very interesting that we find that people around us rarely read newspapers, but in fact, the amount of information that newspapers can read in a short period of time is far greater than the interface of mobile phones. So we can format the slow activity in the newspaper.
With our recommended paper type, the final output effect is very good.
Can you imagine we moved the beach poster into the yard? Our theme revolves around bringing famous sites from all over France into this three-storey villa. Play a round of golf in the yard, but next to you are posters with design elements from French beaches.
Reproduction of famous attractions