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Food & Beverages


This Beijing-based micro-brewery was established by beer fan tired of doing accounting work. He wanted us to help him set-up his teenage dream of building a beer brand with Chine accents.


Golden Raven




Brand creation

Retail guidelines

Collaterals development


Golden Raven

"​Small scale project offers great responsibilities and a very wide range of creative freedom."
William Volcoff | WY&P DESIGN

Client had the name registered and wanted us to give shape to his dream. We focused on what style would work and went for a blend of hand drawing illustration with a touch of wooden feel. The beer is made locally in Beijing, and it has needed to root it with hearty materials.

Other brand elements followed and were organized into the brand book. We also help extend the brand book into a marketing guidelines (with road show exhibitions system and retail POS development) to help our client secure VC investments and distribution channel partners.
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