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Industry
Cosumer goods
Client
DEDAO
Year
2022
Service
Brand creation
Product development
Product ideation
Retail guidelines
Collaterals development
Brand identity development
FOCUS 7
We are delighted to announce the first e-reader from WYP in partnership with DEDAO.After the Kindle exited the Chinese market, we realized that people needed an e-reader that represented Chinese culture.We believe that machines must have the warmest natural texture that books bring to people, rather than blind simplification.
Award
2023 IF Silver award
2023 YOUNG1OO
"Helping people think of real books, essentially we want to get an unconscious connection, this is the DNA of the product we design and the basis of any product we get in the future, F7 is the first eBook we designed, it fully embodies us collection of all thoughts"
Lu Shuangtian | WY&P DESIGN
The overall frame is made of aluminum alloy CNC processing technology, and the surface after anodizing is more slip-resistant and durable.
Abrasion and corrosion resistance. The extremely integrated internal structure makes the internal structure focus more on the hand-held one.
side, greatly reducing the soreness of the wrist after prolonged use.
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