Industry

Cosumer goods

Client

DEDAO

Year

2022

Service

Brand creation

Product development

Product ideation

Retail guidelines

Collaterals development

Brand identity development 

FOCUS 7

We are delighted to announce the first e-reader from WYP in partnership with DEDAO.After the Kindle exited the Chinese market, we realized that people needed an e-reader that represented Chinese culture.We believe that machines must have the warmest natural texture that books bring to people, rather than blind simplification.

FOCUS 7

DEDAO

"Helping people think of real books, essentially we want to get an unconscious connection, this is the DNA of the product we design and the basis of any product we get in the future, F7 is the first eBook we designed, it fully embodies us collection of all thoughts"
Lu Shuangtian | WY&P DESIGN
The overall frame is made of aluminum alloy CNC processing technology, and the surface after anodizing is more slip-resistant and durable.
Abrasion and corrosion resistance. The extremely integrated internal structure makes the internal structure focus more on the hand-held one.
side, greatly reducing the soreness of the wrist after prolonged use. 

GET

IN TOUCH.

+86 131-9409-1199

SHANGHAI

WY&P FRANCE

4F, No. 333, Wuyi Road, Changning District, Shanghai, China

Let's work together.

+86 135-8561-8347

Paris
 

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