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FOCUS

Dedao

But in the Chinese markets, this kind of product lost the feeling of the traditional “Book” or “Paper”. At the same time, most of the E-Book lack of the reading experience that was influenced by the cultural and history inheritance.

Shuangtian Lu | WY&P DESIGN

We are delighted to announce the first e-reader from WYP in partnership with DEDAO.After the Kindle exited the Chinese market, we realized that people needed an e-reader that represented Chinese culture.We believe that machines must have the warmest natural texture that books bring to people, rather than blind simplification.

Client

Dedao

Service

Product development

Product ideation

Industry

Consumer goods

Year

2022

Awards

2022 IF Silver award

2022 YOUNG1OO

2022 A‘Design Bronze award

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