Industry

Food & Beverage 

BAKERY

Well-established in China since 1986, Croissant de France was facing stronger competition since 2010 with newcomers coming from Korea, Singapore, and US chains. They approached us to rejuvenate their brand and enhance client’s retail experience.

Client

CROISSANTS de FRANCE

Year

2016-2017

Service

Brand Creation

Packaging

UI / UX / Website

Collaterals development

Corporate identity strategy 

BAKERY

CROISSANTS de FRANCE

"​We conducted extensive research and multiple interviews to map how the brand was perceived internally. This was key to articulate meaningful proposals to build the brand for the next 15 years."
William Volcoff | WY&P DESIGN
After months analyzing the local China market and compiling international trends into reports, we proposed various options to the managing board of Croissant de France. Far too innovative at first, we had to get down a notch to match their conservative vision. Few back-and-forth later and we were good with a very strong new brand deeply rooted and connected with their past brand DNA.
The second part of the project was essentially about implementation. We went into great details to define the new brand book and develop all marketing collaterals; daily packaging, seasonal packaging, napkins, menu layouts, as well as all the traditional corporate collaterals but also all their digital world with their website and photo tonality.

GET

IN TOUCH.

+86 131-9409-1199

SHANGHAI

WY&P FRANCE

4F, No. 333, Wuyi Road, Changning District, Shanghai, China

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+86 135-8561-8347

Paris
 

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