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Industry
Food & Beverage
ENJOY
At the end of 2020, we received a commission from Hennessy XO to redesign the interface and logic of its BLENDS applet. Hennessy, the leading Cognac brand, is dedicated to building the world's first concept bar under the brand, BLENDS BY HENNESSY, on the Bund 18, one of Shanghai's landmark buildings. They urgently need a brand new system to support store reservations, so we made a completely different attempt on the overall small program.
Client
Blends by Hennesy
Year
2020
Service
UI & UX & Website
"We also hope to define the concept of fashionable life in the magic city with rich activities, and make bartending workshops and cross-border cooperation activities exciting. "
Lu Shuangtian | WY&P DESIGN
New closed-loop logic
In order to attract users, we changed the hierarchical order of the pages, so that the new system uses a closed-loop logic. Even if the user randomly clicks in the mini program, the page will play a guiding role, and will eventually return to the core point system.
Turning on the super moments is our new definition of BLENDS users.Through the unique points system, we hope that users will increase the stickiness of daily use of this app, so that users can make check-in a habit.
Points system
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